Does Your Local Business Need A Microsite?
Otherwise known as a Landing Page, a Microsite is a brand-specific website or a single web page used to promote individual campaigns, events, products, and services. Read on to learn what a Microsite is and the impact that it can have on your business.
What Is a Microsite?
A Microsite can be defined as a separate or distinct website from a company’s main site. It is created with the intention to deliver relevant and more focused content about a specific topic (product, service, or event) to the target audience. Also known as Landing Pages, Microsites are referred to as locally optimized landing pages.
In simpler words, Microsite acts as an extension to your brand’s main website. When done correctly, it can be an excellent way to amplify your brand’s advertising as it is budget-friendly, SEO-friendly, more focused, and is specifically designed to get you more web traffic. Having a Microsite not only saves your time but money as well. Rather than going through the lengthy process of contacting your webmaster and requesting them to make the changes whenever a new marketing campaign is introduced, instead, you can simply make changes to your Microsite, amending it according to the needs of your latest advertising campaign.
In short, being user-friendly and efficient, a Microsite is the easiest way to get you more customers. It is not only fully functioning but can also be optimized according to the needs of your business. Today many well-established businesses such as Amazon use Microsites to run their campaigns.
Significance of Having a Microsite
So, does your business really need a Microsite? Today, Microsites come as a standard part of the local search plan. Here is how if done right, having a Microsite can help in locally optimizing your business:
1. Encourage Customers to Act Immediately!
The primary purpose of a Microsite is for you to get leads and conversions. This is where having a strong Call-to-Action (CTA) will save your day. It will prompt consumers to buy a product, book a service, make a phone call and even visit your store. Whether it is subscribing to a website, purchasing a product, or mailing a list, having a strong CTA to your Microsite creates a sense of urgency, increasing your revenue.
2. Local SEO Value
The main purpose of your business’s primary website is to provide the customers with information such as who you are, what you have to offer, and what you do. This means that it won’t always be SEO-friendly. On the other hand, Microsites are developed around SEO strategies with the intention of attaining a higher SEO ranking. Therefore, to improve the ranking of your Microsite, include info such as what you offer and where your business is located.
3. Mobile-Friendly
While most websites lack mobile friendliness, a Microsite guarantees a flawless user experience. In the digital era, smartphone usage has surpassed desktops, and so hav,ing an efficient and mobile-friendly website has become a necessity. Microsites are designed to look good on the smart screen and comprise focused information the chances of a glitch or bug are minimal.
4. Can Be Edited Easily
The first-ever microsite was developed in 1999 to advertise the Sony Handycam camcorder. Basically, what happened was that Sony’s development team was short on time, so they created a separate website for the campaign. Hence, the concept of microsites was introduced!
In a competitive world, you don’t always have time to make significant changes to the web content. Comparatively creating and editing a microsite is a much similar task and is even easier to optimize.
Wrapping It Up!
Microsites are an excellent way to promote your brand and events, separately from the parent company/brand. A microsite offers freedom of design, which means that you can personalize it according to your brand’s needs. When paired with search ad campaigns, microsites can generate a great number of leads for your business.
