Top 10 Digital Marketing Tips For Urgent Cares:
Urgent cares need to be on top of their digital marketing game in order for patients to find them online when they need immediate help. Factors like localized SEO and geographical keywords play an important role in such digital marketing strategies. In this article, we will share a few important digital marketing tips for urgent cares.
Let’s dive right in!
1. Focus on Reaching Local Patients
As an urgent care provider, it’s important to understand that most people searching for your services will lookup locally, so you need to target them. Often, patients would be looking for these services when they need help immediately, and you need to make it easy for them to find you. This can be done by educating yourself on the best local SEO practices and executing your learning or simply hiring a digital marketing company that will do this for your urgent care practice. One great strategy is to list your practice on Google My Business, so that local patients can find it on the search engine and follow your map location to reach you.
2. Use Patient Referrals
Obtaining insights into patient data such as the number of patients you had in 2021, knowledge of patients that have been at your practice for longer or those that serve as an ambassador for your practice, can be more valuable than you think. Once you have this data, you can find ways to incentivize referral activity and identify similar patients to boost revenue for your urgent care practice.
3. Redesign Your Existing Marketing Strategies
There are various ways to combine modern digital marketing strategies with your traditional/offline marketing tactics. For instance, you may add the same recognizable commercials, flyers, or mailers to your website and social media advertising campaigns.
4. Establish Your Credibility
It is very important to develop trust with potential patients by positioning yourself as the best urgent care provider in your geographical vicinity. This can be easily done by including a blog section on your website that offers valuable information to online users on relevant topics such as “How to give CPR”, “Signs of a heart attack”, etc.
5. Use Social Media to Spread the Word
The purpose of urgent care services is for people to know that they have access to them. You can leverage the power of marketing to reach the social media users, that is, potential patients. Share information about your services by posting video lectures, infographics, etc. to grab attention.
6. Optimize Your Website for Mobile Devices
Do you know that over 60% of online searches now happen on mobile devices? In case of emergency services, people are more likely to look for help on their phones, and that is precisely why your website needs to be highly optimized for mobile use.
7. Give it a Personalized Touch with Digital Marketing
When marketing on websites, social media, or other platforms, add a personal touch by including pictures of your previous patients, workers, and the interior of your facility.
8. Hire a Digital Marketing Company
If you don’t have the time or resources to manage your own digital marketing campaigns, then the best thing you can do is to hire professional digital marketers to do it for you.
9. Market Patient Testimonials
Make sure you ask your patients to write online reviews for you or give consent to share their testimonials on your website and social media pages to attract more people to your practice.
10. Identify & Focus on Key Performance Metrics
When marketing on digital platforms, focus on key metrics such as patient acquisition, existing-patient revenues, and new-patient revenues. Keeping track of these will help you assess whether you’re growing or not.
Final Thoughts
Now that you’re aware of some valuable digital marketing tips for urgent care, it’s time to get practical. Implement the aforementioned strategies to accelerate growth for your medical practice.
