All fields of work now need to have a digital presence if they want to succeed. The same applies to healthcare practitioners, doctors, and consultants. If you’re a pediatrician looking to spread the word about your practice, then you need a pediatrician digital marketing strategy to do that efficiently.  Here how you can utilize digital marketing for pediatricians:

1. Use Patient Referrals 

In today’s highly digitized world, data is turning out to be incredibly powerful, no matter what industry you’re working in. Obtaining insights into patient data such as the number of patients you had in the year, knowledge of patients that have been at your practice for longer, or those that serve as an ambassador for your practice can be more valuable than you think. Once you have this data, you can find ways to incentivize referral activity and identify similar patients to boost revenue for your pediatric practice.

2. Revamp Your Existing Pediatrician Marketing Strategies

There are various ways to combine modern digital marketing strategies with your traditional/offline marketing tactics. For instance, you may add the same recognizable commercials, flyers, or mailers to your website and social media advertising campaigns. Similarly, when you post a banner somewhere, communicate through the medium that you offer free initial consultation in your website’s blog to people. 

3. Optimize Your Website For Mobile Devices

Do you know that over 60% of online searches now happen on mobile devices? Based on industry data, if your medical practice site takes more than three seconds to load, consumers will leave your homepage and shift to a competitor’s website. This is why it’s important to optimize your website for mobile so that it stays highly responsive to mobile devices.

4. Reach Local Patients

As a pediatrician, it’s important to understand that most people searching for medical services lookup locally, so you should try your best to target them. This can be done by educating yourself on the best local SEO practices and executing your learning or simply hiring a digital marketing company that will do this for your medical practice. One great strategy is to list your consultation practice on Google My Business. This helps local patients in identifying and locating your clinic on a specific search engine. 

5. Establish Yourself as an Industry Leader

Develop trust among your target audience by positioning yourself as a leader in your industry. This can easily be done by including a blog section on your website that offers valuable information to online users on relevant topics such as “How to take care of a one month old baby”, “how to protect toddlers from viral infections”, etc. 

6. Use Social Media For Pediatrician Marketing 

While most businesses have a social media presence today, few are aware of how to make the most out of the platforms. Leverage the power of social media marketing to reach the social media users that are most relevant to your practice, that is, potential patients. Share information about your business, post video lectures, etc. to grab attention.

7. Personalized Touch With Digital Marketing

When marketing on websites, social media, or other platforms, add a personal touch by including pictures of your portfolio, smiling patients, and the interior of your facility. 

8. Hire a Digital marketing company

If you don’t have the time or resources to manage your own digital marketing campaigns, then the best thing you can do is to hire professional digital marketers who can get it done for you.

9. Market Patient Testimonials

Make sure you ask your patients to write online reviews for you, or give consent to share their testimonials on your website and social media pages to attract more people to your practice.

10. Mobile Optimization for Your Professional Website

Based on industry data, if your medical practice site takes more than three seconds to load, consumers will leave to a competitor’s website. This is why it’s important to optimize your website for mobile so that it stays highly responsive to mobile devices.

Final Thoughts

Now that you’re aware of some valuable digital marketing tips for pediatricians, it’s time to get practical. Implement the aforementioned strategies to accelerate the growth for your medical practice, and to increase the number of walk-in patients everyday.