Digital Marketing Tips For Orthodontists:
Digital marketing has slowly become an essential tool for healthcare professionals to expand their practice and reach new patients. If you’re an orthodontist looking to spread the word about your orthodontist practice online, then follow our curated list of digital marketing tips for orthodontists:
1. Integrate Digital Marketing Tactics into Your Traditional Strategies
There are various ways to combine your digital marketing strategies with your offline marketing tactics. For instance, you may add the same recognizable commercials, flyers, or mailers to your website and social media advertising campaigns. Similarly, when you post a banner somewhere, communicate through the medium that you offer free orthodontist advice in your website’s blog to people.
2. Leverage Data
In today’s highly digitized world, data is turning out to be incredibly powerful, no matter what industry you’re in. Obtaining insights into patient data – such as the number of patients you had in 2021 – testimonials of patients that have been at your practice for longer, or those that serve as an ambassador for your practice can be more valuable than you think. Once you have this data, you can find ways to incentivize referral activity and identify similar patients to boost revenue for your orthodontist practice.
3. Advertise Before and After Results
If you want potential patients to find and notice you, then you need to market the product – the product being your orthodontic skills and practice. Ask for consent from your clients and collect a database of before and after images of their treatment. Post these photos on your social media and your website to encourage potential patients to book an appointment with you.
4. Mobile Optimization for Your Professional Website
Based on industry data, if your orthodontist practice site takes more than three seconds to load, consumers will leave to a competitor’s website. This is why it’s important to optimize your website for smartphones so that it stays highly responsive to mobile devices and browsers.
5. Target Local Patients
As an orthodontist, it’s important to understand that most people searching for orthodontist services look up locally, so you should try your best to target them. This can be done by educating yourself on the best local SEO practices and executing them appropriately, or simply hire a digital marketing company that will do this for your orthodontist practice. One great strategy is to list your orthodontist practice on Google My Business, so that local patients can find it on the search engine and follow your map location to reach you.
6. Establish Your Credibility
Instead of delivering strong sales pitches on social media and elsewhere, develop trust among your target audience by positioning yourself as a leader in your industry. This can be easily done by including a blog section on your website that offers valuable information to online users on relevant topics such as “How to Improve Your Oral Health”, “Tips to Protect Your Teeth”, etc.
7. Identify & Focus on Key Performance Metrics
When marketing on digital platforms, focus on key metrics such as patient retention, patient acquisition, existing-patient revenues, and new-patient revenues. Keeping track of these will help you assess whether you’re growing or not.
8. Leverage Social Media Marketing Tools
While most businesses have a social media presence today, few are aware of how to make the most out of the platforms. Leverage the power of marketing to reach the social media users that are most relevant to your practice, that is, potential patients. Share information about your business, post video tutorials, etc. to grab their attention.
9. Seek Testimonials and Share them
Make sure you ask your patients to write online reviews for you or give consent to share their testimonials on your website and social media pages to attract more people to your practice.
10. Add a Personal Touch to Your Digital Marketing
When marketing on websites, social media, or other platforms, add a personal touch by including pictures of your portfolio, smiling patients, and the interior of your facility.
Final Thoughts
Now that you’re aware of some valuable digital marketing tips for orthodontists, it’s time to get practical. Implement the aforementioned strategies to accelerate growth for your ortho practice.
