If you run a hospice and need locals in need to notice you, then you need a robust digital marketing campaign. Here are 10 effective digital marketing tips for hospices to get you started. Let’s dive in!
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Center Your Marketing on Referrals
The current highly digitized world gives you an excellent opportunity to capitalize on data to reach your target audience and increase your service’s visibility. Obtaining insights into patient data such as the number of patients you had in the year, knowledge of patients that have been at your practice for longer or those that serve as an ambassador for your practice, can be more valuable than you think. Once you have this data, you can find ways to incentivize referral activity and identify similar patients to boost revenue for your hospice service.
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Upgrade Your Marketing Campaigns
There are various ways to combine modern and latest digital marketing tools with your traditional marketing tactics to create a robust marketing campaign. For instance, you may add the same recognizable commercials, flyers, or mailers to your website and social media advertising campaigns. Similarly, when you post a banner somewhere, communicate through the medium any free or complementary services you offer initially.
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Focus on Local SEO
As a hospice facility, it’s important to understand that most people searching for your services lookup locally, so you should try your best to target them. This can be done by educating yourself on the best local SEO practices and executing your learning or simply hiring a digital marketing company that will do this for your hospice practice. One great strategy is to list your business on Google My Business, so that local patients can find it on the search engine and look up details.
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Gain Credibility as an Industry Leader
Instead of delivering strong sales pitches on social media and elsewhere, develop trust among your target audience by positioning yourself as a leader in your industry. This can be easily done by including a blog section on your website that offers valuable information to online users on relevant topics such as “How to care for the terminally ill”, “tips for providing home care for cancer patients”, etc.
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Utilize Social Media Marketing Tools
While most businesses have a social media presence today, few are aware of how to make the most out of the platforms. Leverage the power of marketing to reach the social media users that are most relevant to your service, that is, potential patients or their families. Share information about your business, post video tours of the facility, etc. to grab attention.
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Prioritize Personalization
When marketing on websites, social media, or other platforms, add a personal touch by including pictures of your portfolio, smiling patients, helpful staff, etc.
7. Hire a Digital marketing company
If you don’t have the time or resources to manage your own digital marketing campaigns, then the best thing you can do is to hire professional digital marketers to do it for you.
8. Get and Advertise Patient Testimonials
You can ask your patients or their families to write online reviews for you, and give consent to share their testimonials on your website and social media pages to get the word out about your facility.
9. Optimization Website for Mobile
It’s very important to optimize your website for mobile so that it stays highly responsive to mobile devices as most online searchers are mobile users. Based on industry data, if your medical practice site takes more than three seconds to load, consumers will leave to a competitor’s website. This is why it’s important to optimize your website for mobile so that it stays highly responsive to mobile devices.
10. Respond to Queries
Engagement is key and you can do that digitally by responding to queries and replying to comments on your blogs, website, and social media, etc.
Final Thoughts
Now that you’re aware of some valuable digital marketing tips for hospices, it’s time to get practical. Implement the aforementioned strategies to accelerate growth for your hospice service.
