Digital Marketing Tips For Financial Advisors:
Are you a financial advisor looking to get more clients and wish to market your practice effectively? Then you need a robust digital marketing strategy that can help you capitalize on all that you offer and bring in more clients to your roster. In this article, we will share 10 essential digital marketing tips for financial advisors. Let’s dive right in!
1. Create Compelling PPC Strategy
Pay per Click (PPC) is a digital marketing tool that helps reduce purchasing anxiety and build customer confidence. In simpler words, you can use statistics of your financial advisory business to create compelling PPC content. For example, “We have a 98% customer satisfaction rate.”
2. Use Digital Retargeting
Have you ever wondered how ads from websites you have visited in the past somehow keep popping up when you scroll through social media or other websites? PPC’s paid advertising technique, called digital retargeting, is one of the most efficient yet cost-effective ways to promote the website of your financial advisory services on all digital marketing platforms. This allows customers to remember you even after leaving your webpage.
3. Incorporate Long-Tail Keywords
Long-tail keywords comprise three to five search terms commonly used by tutoring consumers. For example, “Calculus tutoring online.” Compared to root search terms such as “tutoring” or “Calculus,” they have thousands of online competitors and the highest CPC-Cost per click rate. Therefore, using long-tail keywords in your promotional content will increase the chances of your financial advisory business appearing on the top of the search list.
4. Be Consistent with Your Online Posts
Your financial advisory business’ blogs and posts are one of the most important things you can do to establish an active image on digital marketing platforms – improve your brand’s organic search ranking and build an email marketing list. Every Google algorithmic update values high-quality content comprising effective SEO-centric meta-details. Therefore, when posting digital marketing content for financial consultancy, businesses ensure to write eye-catching captions to increase click rates.
5. Post Videos
Did you know that YouTube is now the 2nd most popular search engine with over 3 million searches? Creating a digital marketing video for your Facebook, Instagram, and YouTube profile is a must if you wish to drive traffic to your financial advisory business’ website. Moreover, ensure that the videos are short, enthralling, and informative.
6. Create and Post Infographics
Infographics are an amazing way to connect to your target audience. While browsing through digital marketing platforms, people are more likely to remember graphics than content. Therefore, posting content containing infographics is an easy and effective way to keep your financial advisory business on the top of everyone’s mind.
7. Run Online Contests
Contests are one of the easiest ways to attract your target audience. Whether it’s a photo contest, a sweepstakes contest, or a caption contest – you can easily use them to email the addresses of potential consumers and collect data. When posting on digital marketing platforms, you can raffle off these contests by awarding the winner a free consultation, free class, or something valuable in the market.
8. Post Video Testimonials
In a world of scams, a vast majority of individuals will read reviews of your financial advisory business’ services before trusting you with their finances. Therefore, there’s no better way to build trust than posting testimonials of your clients on your company’s website and digital marketing accounts.
9. Host Online/Informative Events
Organizing webinars with your own staff is great, but co-hosting webinars with other financial advisory businesses is even better- as it allows you to double the exposure and the audience. Webinars play a critical role in making people understand your financial advisory business’ vision, and they will also give an idea to the people of what to expect. In short, webinars will position you and your financial advisory business as an expert in the field on all digital marketing platforms.
10. Respond to Queries
Being socially active on your profile is essential in the world of digital marketing. While reading reviews of different financial advisory businesses, people are more likely to trust those with good customer relationships.
Final Thoughts
All kinds of businesses need a robust digital marketing strategy to succeed. The tips discussed above will help boost your financial advisory business’ visibility and assist you in attracting new clients.
