Link building is a way to bring the audience to your website from another website. When your website is back-linked, it shows that your content is trusted and approved.  Building link equity is an important factor when it comes to search rankings on Google. The more quality backlinks you include, the higher would be the chance of your content ranking at the top.

Here are three tips on link building to rank higher:

1. Top Referral Sources

The first thing that you need to do in order to build link equity and get more backlinks is to track the current ones that you’re getting. For that, you need to start looking at the top referral sources for your website. There must be a few websites that link to your content and give you the backlink.

Once you review what kind of websites are doing that and which specific type of content is being backlinked the most, you’ll be able to identify the content that does well. When you have this information, it becomes easier to create similar content or publish about similar topics to gain even more backlinks.

Knowing your strengths is key to capitalizing on them. You can find out your referral sources by using Google’s Universal Analytics. All you need to do is open the “Acquisition” tab, then click “All Traffic,” and then choose “Referrals”. There are several WordPress plugins that provide you with easy-to-read reports on your referrals, so you can consider utilizing those as well.

2. Google Search Console Reports

Google Search Console reports are another excellent resource to find link-building opportunities for your content. It is a free tool that Google offers to keep track of your backlinks and also provides you with the necessary data to see what kind of websites are backlinking to your content.

Additionally, this report also offers valuable insights into possible opportunities for backlinking. This tool offers data based on top linking sites, which shows all the websites that have ever linked back to your website.

This will allow you to reach out to these platforms for more or continued collaborations. As these platforms have found your content valuable before, it would be easier to establish a partnership that sustains that for a longer period. You can also backlink their content and make this a collaborative project.

3. Study Your Competitors

Your competitors are another excellent resource for identifying possible link-building sources. You can ethically find out what their strategy has been to gain backlinks and implement them for your own website.

There is much to learn from competitors when it comes to SEO and backlinking strategies. You can learn from the kind of content they publish and the sources of their backlinks. Make sure you pay close attention to the competitors who seem to be doing especially well in terms of website traffic through backlinks. What are the strategies that they use? What kind of content are they publishing? Which type of outbound links are found within their content?

It is actually very easy to get access to the complete backlink profile of any website. SEMrush is an excellent tool that can provide you with this kind of data. All you need to do is enter your competitor’s website domain in the Backlink Analytics tool on SEMrush, and it will give you a comprehensive report. Make sure you analyze this report closely to understand where most of their traffic is coming from with respect to the backlinks.

Final Thoughts

Link building is important for websites to increase their traffic. You can widen your audience by capitalizing on the link-building opportunities through the tips discussed above.