Social media functions as the key catalyst for brand growth. If done correctly, it can improve company profits while boosting brand awareness.

When it comes to digital marketing, engagement is a term that is thrown around a lot. Social media engagement is the sum-up of your followers’ actions will take on your post or page. From comments to clicks to shares and likes, social media engagement addresses the way users choose to interact with content online. Long story short, engagement helps in building a meaningful relationship with potential customers and in developing a strong and positive brand experience.

So, how does one improve their business’s social media engagement? Read on to find out!

1.   First Things First: Create an Engaging Social Media Marketing Strategy

Reaching new users on social media requires a robust digital marketing strategy. Here are some ways to help you in attracting new attention to your business’s profile:

• Start by optimizing your profile.
• Post at optimal times.
• Share your posts on community pages.
• Utilize industry-related and branded hashtags.

The steps mentioned above play a critical role in growing your social media presence to a wider audience. Now that you have succeeded in grabbing the attention of fresh eyes on your social media page, it’s time to work on the social media engagement process!

2.   Respond, React, Reply

In case new followers are leaving comments on your posts, or emailing you their queries, then your brand’s page is already expecting social media engagement. However, before you pass it off just like any other milestone, keep in mind that in order to encourage continued social media engagement, it is your responsibility to acknowledge the questions and comments that you are receiving.

On the other hand, even in the scenario when your social media followers respond to your digital marketing posts saying that they love your content, ensure to like their comment, respond by thanking them and encourage them to follow you so that they can stay up-to-date about your future products and services.

3.   Be Direct: Make Calls for Customer Engagement

Does your digital marketing content encourage people to interact with it? Posts comprising of questions, polls, or even reviews help create conversations and establish a good customer relationship while maintaining an interactive and fun tone with your followers.

In simpler words, by establishing a social media engagement strategy with new customers, you not only have provided the new visitors with a snapshot of the type of content you create but have also portrayed that your businessvalues user interaction and insight. In short, having a well-planned digital marketing strategy will keep your consumers motivated to remain on your page and follow you for future updates.

Tip: To increase your social media engagement, create incentives for your visitors. For example, you can ask them to share their stories and organize lucky draws or giveaways.

4.   Encourage User-Generated Content

According to research 86% of people say that user-generated content is a good indicator of a business or brand’s quality. User-generated content is one of the most impactful forms of engagement. And while new followers won’t be creating user-generated content on your brand’s behalf, they might engage and interact with your social media profile through another user’s post.

Whether someone is creating their own post featuring your services or products or they are choosing to repost your content and add their comments to it, user-generated content is a great way to encourage your social media engagement.

Therefore, make sure that your brand shows support from customer-generated content. It not only inspires people to engage with your social media page but also attracts new potential followers.

Final Thoughts

Improving social media engagement with your current followers is a much simpler process compared to interacting with and attracting new visitors to your brand’s page. However, it isn’t an impossible feat! We hope that the aforementioned tips and tricks will help you understand how to draw in new followers, establish interaction and maintain a good customer relationship.