Online reviews have become a primary solution for potential buyers to know the reality of a product or service before they make the final purchase decision. If you run a daycare center, reviews are even more

significant, because you need to convince parents that you’re the best at taking care of what’s most dear to them–their children.

Unless they’re fully assured that their child will be well taken care of, no responsible parent would enroll their kid in your daycare. To know about the quality of daycare service, the modern parent will turn to your online reviews and learn how satisfied are your past customer with your services.

Read on to know why online reviews are important for your daycare:

They Help Build Trust

A steady stream of positive reviews can build significant credibility and trust for your daycare brand in the following ways:

•  They prove that you have a customer base, implying that your daycare has been serving families for a while.
• They demonstrate that you’re transparent about what your past customers have to say about your experiences with your daycare service.
• They give an authentic idea about how your daycare is performing.
• They provide customers with an empowering effect. Responding appropriately to negative reviews makes customers think that they aren’t alone when faced with a problem. This further improves your business credibility.

They Influence Purchase Decisions

The most compelling reason why online reviews are important is that they strongly effect purchase decisions. According to a recent survey, 61% of consumers said they always read reviews making a purchase decision about a product or service, with 99.9% saying that they read them at least occasionally.

And when it comes to daycare services, parents are a lot more concerned about the well-being of their kids than an ordinary online shopper looking to buy a product. Hence, they will want to know everything about your daycare center, including studying tons of reviews before enrolling their child at your facility.

A high start rating will prompt parents to choose your daycare facility over the competition. When they know that most of your past customers or other parents are happy with your services, they’ll find it less risky to invest in your services.

They Provide Opportunities to Improve

Most business owners are scared of bad reviews and if it’s in their power, they’ll try to delete them. Some will choose to ignore. These actions only make things worse. The best approach to deal with negative reviews is to view them as a positive opportunity to improve your daycare service.

For instance, when an unhappy parent faces a bad experience about your daycare facility, they’ll want to tell other parents about it. Your job is to immediately respond to them and seek an apology and inform them that you’re taking an immediate action to improve the service. If several customers say that your daycare’s timings aren’t suited well with their home/work schedules, it’s an indication that you may need to refine the timings to make them compatible with your business.

Making the necessary adjustments can them help attract many more parents to your daycare facility.

Conclusion

By now, you should have obtained a fair idea about why online reviews are important for your daycare center. The more parents and other people comment about your daycare services and mention its name on online platforms such as third-party review sites like Yelp and social media like Facebook, the greater the chance that other prospects will want to learn more about your facility.

Parents will start trusting your brand and feel free to share any suggestions, and will be more comfortable enrolling their children at your daycare.