Localized Marketing:
Although the internet has made it possible for us to have the global market at our fingertips, when it comes to reworking your brand strategy, there might be some opportunities that you may have missed.
The significance of having a digital marketing strategy cannot be understated. However, the question that arises is where should your business be online? According to Nieman Journalism Lab, geo-targeted [social media] posts were six times more effective than posts shared globally. Regardless of how popular you are, your business’s regional or national presence is vital. Your brand’s performance in the local market directly impacts your ROI- return on investment.
This is why having a localized marketing strategy is essential. It allows you to reach out to consumers within the community you serve, resulting in broadening the company’s appeal. According to research, 76% of customers choose to purchase goods in their native language. Read on to learn the benefits of having a localized marketingstrategy.
Local Search and Localized Marketing
Though organic research is vital to reach out to valuable customers globally, if you don’t have a localized marketingstrategy, there’s a great possibility that you are missing out on local customers. An easy way to do that is by optimizing your Google My Business Listing. You can do that by simply maintaining your business’s messaging through Google Posts, ensuring that you upload accurate information and respond to reviews on time.
Paid Advertising
When talking about localized marketing, it is important to have a paid advertising strategy. Comprising of tools and features such as geofence, paid to advertise allows you to get information related to customer demographics and target the specific territories. Moreover, compared to other digital marketing tools, having a paid advertising brand strategy will immediately get your business in front of potential customers. In short, you will get more views, shares, likes, and even sales when you post ads that can resonate with the ideals of a local community. This makes them feel valued, so they are more likely to purchase from you.
Review Marketing
The reviews of your business can make or break a sale. However, if your business’s locations are taking a passive approach to review marketing, you might end up losing potential customers. According to a study, 70% of customers will leave an online review if asked. Therefore, when creating a localized marketing strategy, ensure that your target audience has the freedom to ask questions and leave reviews.
Offline Marketing
Localized marketing isn’t only limited to the digital world. If you want to make your place in a community, you have to be a part of it. This means organizing community events and participating in local festivals and fundraisers. You might even see an increase in your search views after this.
Another idea tool that you can use to make your brand strategy stand out is the resurrected QR Code. With its latest incorporation in the digital world, QR Codes have changed the dynamics of digital marketing. Whether hands-free menus at restaurants or simple brochures that direct people to your website landing page, having a printed QR Code on your brand’s merchandise is an excellent way to bring people to your site and build trust.
Social Media
Based on a survey, 71% of customers are more likely to purchase based on social media posts. Businesses generally put a lot of effort into social media marketing, but not enough for location-specific content. In simpler words, when people search for your brand on a social media platform, they want to be directed to the nearest store, incorporating localized content according to their needs. Some ideas of localized marketing content for your social media include; pictures of your staff, behind-the-scenes videos, and reviews of local customers.
Wrapping It Up!
When reaching out to a new market, marketers are often plagued with a dilemma of whether to opt for a localized marketing strategy or a standard brand strategy. Although standardization is the easiest way out, having a localized marketing strategy is a must if you want your business to have the best of both worlds, online and offline.
