How To Create A Facebook Business Page:
Creating a Facebook business page is like prepping a rocket ship headed to outer space, with everything at your fingertips. There is no negating Facebook’s digital marketing landscape. With 1.62 billion people logging on daily and 2.45 billion monthly users, Facebook is one of the most popular social media platforms. So if you don’t already have a Facebook business profile, you are missing out on potential clients and customers. Here are seven easy steps on how to create a Facebook business page:
1. Create Your Facebook Page | Select a Unique Name and URL
With so many businesses already running on Facebook, there is a high chance that your brand name might already be taken. In such cases, the ideal way is to specify your brand’s location so that your target audience can find you easily. Moreover, in order to ensure that your Facebook URL is the same as your Facebook page, use the following format: “www.facebook.com/yourbusinessnamelocation.”
This will not only make it easier for the search engine to recognize your business but will also improve your SEO ranking.
2. Write a Compelling Facebook Business Page Description
When starting your business on Facebook, writing the perfect description is the most important part. A compelling Facebook business description will help clients know your brand better, learn more about your product and services and improve your business’s overall search engine ranking. Moreover, when writing your Facebook description, include important information such as an address, phone number, and operational hours.
To boost your Facebook page’s SEO ranking, use keywords like business industry, products, services, and location. For instance, if you own a beauty salon, your description should say, “We offer hair treatment and party makeovers.” This will allow your business to show up more easily for customers searching for “makeovers” and “hair treatment.”
3. Invite People to Like Your Facebook Business Page
Now that you have set up your Facebook business page, the next step is inviting potential consumers. This is an excellent way to connect with people who already support your brand and help you reach out to more consumers.
If you don’t know how to do this, look at your Facebook page. Underneath your cover photo, you will see a “Following” button. Click on that button to invite people to your Facebook business page while reminding the old ones to select the “See First” button on the bottom right to stay up-to-date.
4. Use High-Quality Images
Ever ignored a Facebook business page because of low-quality images? Well, you will be surprised to know that visual graphics play a critical role in establishing a positive first impression. High-Quality, otherwise known as HD images, can help you get a lot of positive engagement. Therefore, make sure that your Facebook business profile has a properly sized, easy-to-read, high-resolution cover and profile photo.
5. Create and Share Relevant Content
It’s time to start posting!
Starting a new Facebook business page can be overwhelming. Here are a few suggestions to help you out with what to post:
- Employee shout-outs.
- Client shout-outs.
- Videos or images displaying store products.
- Post about upcoming or current promotions and sales.
- Post behind-the-scene videos.
- Giveaways and contests.
- Share important news such as operational hours.
- Share fun, relatable, and relevant content.
6. Use Facebook to Host Digital Programs and Invite People to Events
A simple way to do this is by creating a Facebook event and sending people invites. Because you and your followers can share the event with others, it will most likely appear in the local event highlights of your target audience.
7. Stay Active | Respond to Feedback and Reviews
Whether positive or negative, responding to reviews on your Facebook business page is necessary. This reflects your brand’s customer care and lets them know that you care about their feedback. In short, the more the number of reviews, the more likely are people to trust your Facebook.
Final Thoughts
To stay ahead of competition, managing your Facebook business page is crucial. Stay connected to your customers and keep them updated about your offerings! We hope this helped you learn how to create a Facebook business page.
