6 Social Media Tips For Gym’s
If you run a gym or health club business, then it is very important that you stay active on social media. With so many health and fitness facilities around, you’ll need to stay at par with your competition by showcasing your best on social media accounts. Social media marketing also helps you stay relevant and find new audiences and clients. If you’re unsure what you should be posting on your gym’s social media accounts, then you have found yourself at the right place.
In this article, we will share the top 6 social media tips for gyms.
Let’s dive right in!
- Share Daily Workout Routines
Workout videos are a hot topic on social media; people love watching them, sharing them, and following them. By posting glimpses of your gym’s daily workout routines, your audience will get an idea of what kind of activities to expect at your gym. If you offer group classes or a different workout every day, then social media is the best place to promote it. It will also encourage viewers to sign up.
- Share Pictures of Equipment
Another thing that you can focus on in your social media posts is the equipment at your gym. If you don’t have group classes or aren’t comfortable with sharing daily routines, sharing images of all the latest equipment and facilities at your gym is another great way of engaging your audience and encouraging them to sign up.
- Start Weekly Trends
Weekly trends are very popular on social media. Hashtags like “Monday Motivation” and “Transformation Tuesday” are widely used by fitness enthusiasts. You can market the success of your existing clients by sharing their results and transformation. Make sure you get the consent of your clients and also add a little background information on them in the post to make it even more appealing.
- Share Inspiring Client Stories
Social media loves an inspiring and emotional story. If any of your clients have achieved monumental transformation or overcame a huge challenge, then it is a great opportunity for you to highlight their stories on your social media platforms. You can do this in the form of a short video or a picture series.
Make sure you ask the client to talk about how the trainers and equipment helped them achieve their goals. Social media audiences have an appetite for inspirational stories, and your content is much more likely to be shared when it is centered on an inspiring human journey of conquering goals.
- Share Motivational Fitness Quotes
Fitness routines can get difficult to stay consistent with, and we all need a little push of motivation. That is why sharing motivational quotes that encourage people to keep pushing and going is important. If your social media accounts become a source of inspiration for people to stay active and continue on their fitness journey, then engagement levels will remain high. Inspirational content is highly shareable and you will reach a wider audience easily.
- Celebrate Your Members and Trainers
Giving a shout-out to your loyal and dedicated members is another great way of retaining and engaging followers. Consider taking photographs and videos of your members hard at work and share them.
They can post them on their own social media accounts and tag your gym. If they give consent, you can highlight them in your posts as well. The same goes for employees and trainers who are dedicated to their work. This way you can attract other trainers to want to work at your gym.
Final Thoughts
If you run a gym, then you absolutely need a social media presence. The social media tips for gym’s discussed above can help you in keeping your content engaging.
