All fields of work now need to have a digital presence if they want to success. The same applies to healthcare practitioners and doctors. If you’re a plastic surgeon looking to spread the word about your practice, then you need a digital marketing strategy to do that efficiently. Here are a few digital marketing tips for plastic surgeons:
1. Use Patient Referrals
In today’s highly digitized world, data is turning out to be incredibly powerful, no matter what industry you’re in. Obtaining insights into patient data such as the number of patients you had in the year, knowledge of patients that have been at your practice for longer, or those that serve as an ambassador for your practice, can be more valuable than you think. Once you have this data, you can find ways to incentivize referral activity and identify similar patients to boost revenue for your plastic surgery practice.
2. Revamp Your Existing Marketing Strategies
There are various ways to combine modern digital marketing strategies with your traditional/offline marketing tactics. For instance, you may add the same recognizable commercials, flyers, or mailers to your website and social media advertising campaigns. Similarly, when you post a banner somewhere, communicate through the medium that you offer free initial consultation in your website’s blog to people.
3. Reach Local Patients
As a plastic surgeon, it’s important to understand that most people searching for medical services search based on their location, therefore you should try your best to target them. This can be done by educating yourself on the best local SEO practices and executing your learning, or simply hiring a digital marketing company that will do this for your surgery practice. One great strategy is to list your consultation practice on Google My Business, so that local patients can find it on the search engine and follow your map location to reach you.
4. Establish Yourself as an Industry Leader
It is very important to develop trust among your target audience by positioning yourself as a leader in your industry. This can be easily done by including a blog section on your website that offers valuable information to online users on relevant topics such as “Things to consider before getting a facial surgery”, “Botox options near me”, etc.
5. Use Social Media for Marketing
It is important that you leverage the power of marketing to reach the social media users that are most relevant to your practice, that is, potential patients. Share information about your business, post video lectures, etc. to grab attention.
6. Give it a Personalized Touch with Digital Marketing
When marketing on websites, social media, or other platforms, add a personal touch by including pictures of your portfolio, smiling patients, and the interior of your facility.
7. Hire a Digital marketing company
If you don’t have the time or resources to manage your own plastic surgeon digital marketing campaigns, then the best thing you can do is to hire professional digital marketers who can do it for you.
8. Market Patient Testimonials
Make sure you ask your patients to write online reviews for you or give consent to share their testimonials on your website and social media pages to attract more people to your practice.
Final Thoughts
Now that you’re aware of some valuable digital marketing tips for plastic surgeons, it’s time to get practical. Implement the aforementioned strategies to accelerate growth for your plastic surgery practice.
