Gym businesses rely on brand awareness to drive growth. This can be communicated effectively through several digital marketing tools and strategies. Here are the top 6 tips that can help your new gym business gain visibility:

1.) Target Local Clients with Local SEO

Digital marketing is a powerful tool for gyms to find new clients. Local SEO is at the heart of local businesses, such as gyms. If you’re based in a specific town or city, then the marketing strategy that would best benefit you would be the one that makes you visible to potential local clients. That is where the local Search Engine Optimization strategy comes in. It offers you a localized digital foundation, where local individuals an easily find your website through area specific searches.  

As a gym business owner or trainer, it’s important to understand that most people searching for fitness services look up products and services on a local level. You should be focusing your website on not only your brand, but the geographic location you service.  This can be done by educating yourself on the best local SEO practices or simply hiring a digital marketing company. One great strategy is to list your gym on Google My Business. Listing your gym on Google My Business allows you to show off your brand accolades and services. Furthermore, you are able to effectively generate client reviews for your business and manage your online reputation. 

If your gym is based in one town, then you need to ensure that you have a local specific approach to digital marketing. When a potential client goes on Google to search gyms in their area, your website should display prominently on the first page of google. 

Make sure you’re putting local search elements at the heart of your digital marketing strategy, and you will gain local clients. 

2.) Use PPC/Paid Ads

One of the biggest advantages of digital marketing is that it offers businesses the option to put paid ads on search engines for a specific target audience. The majority of people search for gym services online, and a strategic and robust paid ad campaign can help you find your next client easily. To set up a proper paid advertising strategizing, you must be familiar with Google Adwords.

To reach new clients, you’ll need to optimize your google ads in your specified market with the proper keywords. By displaying the best of what your gym offers on your website, your target audience can gauge the equipment and amenities offered within the facility. Pay Per Click advertising is the process of driving paid traffic to your website through the search engine. 

3.) Keep Your Social Media Accounts Active

Social media  helps you stay relevant and find new audiences and clients in your local market. Make sure you share gym workouts and regular gym activities on social media to gain more visibility. We highly recommend posting a minimum of 3x week. Engage your audience with fun challenges and campaigns to keep them invested in your business.

4.) Mobile Optimization is Key

Do you know that over 60% of online searches is conducted on mobile devices? Based on industry data, if your gym’s website or blog takes more than three seconds to load, consumers will leave your webpage and go to a competitor’s website instead. This is why it’s important to optimize your website for mobile so that it stays highly responsive to mobile devices and browsers.

5.) Seek Positive Online Reviews

You can make online reviews one of the primary tools for your digital marketing strategy. People trust and rely on client reviews when looking for a gym. Make sure you ask your existing clients to post reviews online.

6.) Post Client Testimonials on Website and Social Media

Make sure you ask for testimonials from your past and existing clients to add further credibility to your business. This way, when potential clients explore your website, they feel confident about contacting you after reading the reviews. 

Concluding Thoughts

Gyms have a large potential to gain new clients with the right digital marketing strategy. By incorporating the latest trends in your strategy, you will be able to reach a wider audience and attract new clients.