As a periodontist, orthodontist, dentist, or any other dental professional, you spend a significant amount of time continuing your dental education, purchasing high-tech equipment, and focusing on your patients. But when exactly was the last time you focused on your dental establishment’s marketing strategy? If you’re taking too long to recall, there is a high chance that you might need a new dental marketing strategy right away!
Whether you are planning to consolidate your digital presence or are starting a dental clinic from scratch, these dental marketing tips will help you in establishing a strong digital presence. Before further ado, let’s delve in!
1. Build a Social Media Marketing Strategy
Being active on social media is an excellent way to bring in new patients and stay connected to the old ones. Here are a few ideas to boost your dental marketing social media strategy:
- Share inside pictures of your dental clinic.
- Inform patients about the services that you offer.
- Post educational content about teeth, and gums.
- Upload behind-the-scenes videos to give a sneak peek of your dental office.
Sharing educational, helpful, and intriguing content will not only make the new customers comfortable but will also increase the chances of current clients reposting your content. Moreover, focus on marketing healthy and bright teeth instead of gum disease and cavities pictures.
2. Optimize Your Website for Mobile Devices
Did you know that more than 60% of people use their smartphones to conduct searches? Based on the recent stats, a potential customer will leave your dental website if it takes longer than three seconds to load the page. Therefore, optimization of your dental website and its marketing strategy is essential. Also, make sure that the website’s mobile version performs well on any device your customer might use to browse your site.
3. Update Your Website
Are you reinventing your dental institution’s marketing strategy? Then this is the perfect time to give its website a face-lift. This means renewing your brand message, logo, blog, etc. Start by analyzing your dental website’s interface and ask yourself the following questions:
- Is the design up-to-date?
- Is the content current?
- Does your website keep up with ongoing trends?
If your answer to all the questions above is no, it’s time to give your website an overhaul. According to research, 75% of customers judge a brand based on the design of its website. And since more than 85% of people browse through your website before deciding, you don’t want to push customers away due to an outdated look and inefficient website. Therefore, revamp your dental website’s look and include a strong call to action to draw the customers in!
4. Give Online Advertising a Shot
Do you know the best part about paid advertising? It is that you’ll only be charged with ads per click; this means that PPC advertising is an excellent way to gain ad impressions for free. It is also a highly effective way to bring in new patients for your dental practice. Moreover, to make your marketing campaign stand out, research your competitors and give exclusive deals to grasp the attention of your target audience.
5. Get Involved in Community Events
When was the last time your dental institution was a part of a community event? Taking part in local events is an easy way to boost your dental marketing and networking. Additionally, sponsoring a booth is a great way to stay connected with your already established clientele.
6. Manage Your Online Reputation
According to research, 72% of customers will only take action after reading a positive review. You can manage and improve your dental practice’s online reputation by motivating your clients to write reviews about their experiences.
Wrapping Up Dental Marketing Tips!
From patient referrals to creating captivating campaigns, there are hundreds of dental marketing ideas you can use to promote your digital presence. Implement the dental marketing tips discussed above to attract new customers right away.
