Content Curation: How to Do It the Right Way
Posting authentic and original content is one of the most important aspects of digital marketing. However, it’s not always easy to create digital content from scratch. This is where content curation comes in. If you are a business owner, you might understand the struggle that goes behind managing your brand’s social media profile and the need to produce great content to stay ahead of competition. When it comes to having an impactful online presence, posting regularly and being active is essential.
So, how does one curate content for social media?
To put it simply, content curation means sharing content created by others in a way that still benefits you instead of creating your own. This could be anything from a valuable blog post by a field expert or a review of your products and services. Now, this doesn’t mean that you stop reading, jump to your Facebook profile and start sharing random articles. Like everything else, posting curated content requires a unique digital marketing strategy. Follow the below-mentioned steps to curate content for social media smartly:
1. Add Your Two Cents!
We believe that memorable content makes the brand stand out from the competition in the digital world. An easy way to do this is by sharing relevant and relatable content with a pinch of your personal views on your social media platforms. For example, next time you repost a blog, add a caption like this: “What do you think?” or “Check out this article (topic).”
One of the most important rules of content curation is never to share a blog or article without an original caption. Although you’re sharing content written by someone else, an original caption will be your brand’s voice and will let people know why the following post is relevant to your products and services. This also allows you to engage your followers and start a conversation.
2. Mix It Up!
When it comes to content curation, the sky is the limit! From pictures to videos to blogs and articles, you have the freedom to share whatever you want. Just make sure that you stay relevant. Posting versatile content on social media platforms is also essential to grab the attention of your target audience. Know that marketers who use videos grow revenue 49% faster than those who don’t. Therefore, post clickable videos with a better engagement rate than sharing links redirecting to YouTube videos.
3. Give Credit
A strict rule about content curation is: “Never post curated content if you do not want to give them credit.”
As stated earlier, content curation is basically using someone else’s content and mixing it up with your own personal views. Thereby, always give the creators the credit that they deserve.
4. Always Share with a Purpose
The primary purpose of sharing curated content on social media is to answer any questions your potential or current consumers have. When sharing content, keep two things in mind: value quality over quantity and how the (content) does benefit you.
Pro Tip: Share local events on your social media page as you will get new customers and bonus points for staying active in the community.
5. Share Trending Content
The best way to curate content is to ensure that you are keeping up with the constantly changing trends of the digital marketing world. For example, if you see people talking about a current topic, post something that relates to that topic to join the conversation. However, this requires a well-planned content curation strategy as you wouldn’t want to become a part of a controversy. Therefore, only share beneficial and relevant content.
Wrapping It Up!
Content curation is integral to digital marketing. However, without the right strategy, it’s easy to lose sight of your goals. Implement the aforementioned tips and tricks to get started. Also, do remember to regularly analyze your social media profile’s insights. If your target audience isn’t responding, tweak your strategy according to the latest trends.
