How To Optimize Your Facebook Business Page:
With over 160 million active Facebook business pages, it can be challenging to attract new customers, get more likes, shares, and comments, and stand out from the crowd. In this blog, we will discuss the significance of having a Facebook business page and the strategies you can use to optimize it to help you reach your social media goals. Without further ado, let’s dive in!
1. Add Accurate Business Information
First and foremost, the importance of having up-to-date, complete, and accurate information on your Facebookbusiness page cannot be understated. Facebook’s flexible platform allows users to update their information whenever required and create additional tabs to display extensive business information.
Typically, a Facebook business page comprises four types of basic tabs; Videos, Home, Photos, and About. To further organize your Facebook page, the developers allow you to include supplementary tabs like Services, Shop, and Offers. These tabs will help enhance the user experience by making it easier for them to find specific services, products, promotions, and deals.
2. Manage Reviews
If you want to create a positive Facebook presence, getting reviews for your brand is vital! From boosting your search ranking in several cases to building credibility, reviews can help you in making a statement. Facebook can make gaining online reviews a piece of cake. However, this shouldn’t be your sole digital marketing strategy. Instead, focus on using those reviews to start a conversation and increase your brand’s social media engagement.
Managing review is a part of customer service. Whether that’s helping old customers to resolve an issue or thanking them for their positive feedback, every response builds credibility for your Facebook business page. Use negative reviews as an opportunity to show off your dedication to customer satisfaction.
3. Include a Call-to-Action
Located right below the cover picture is a section where Facebook allows you to include your desired CTA (call-to-action). Ideally, a CTA should be centered on the strategy and goals of your business. Some examples are as follows:
- Learn more about your brand
- Make a donation
- Shop with you
- Contact you
- Book an appointment
4. Use Separate Location Pages
Having multiple Facebook business location pages is essential, if your business operates in different locations. In other words, having specific location pages is a must for optimizing your Facebook presence. Moreover, note that the Facebook location pages should be collectively connected to your main page.
Once your Facebook pages are organized and managed, the next step is optimizing them using specific information such as phone number, address, and operational hours. These location pages will also help people in connecting to your specific branches and help them in finding locations that are best suited for their needs.
5. Create a Custom Username
One of the easiest yet most effective ways to make your Facebook business page stand out from the crowd is by creating a user name that is unique for your brand. Having a custom URL and username will help people in identifying you and distinguishing your brand from competitors. Moreover, if your business has different Facebook location pages, make sure that the username includes both the location and the unique username of your brand.
Doing so will also help you in separating your brand’s main corporate page from specific Facebook location pages.
Final Thoughts
The overarching objective of Facebook is to produce exciting and valuable content and stimulate engagement. Therefore, tailor your language to your audience, use simple phrasing, and post relatable content. Once you are on the right track to setting up your fully optimized Facebook business account, make sure to keep up with the trends and tailor your digital marketing strategy according to your audience and brand needs.
