Auto Repair Social Media Marketing
Like every other business, automotive business marketing has surpassed the days of making cold calls or giving out pamphlets. The new generation tends to ignore the handouts, and they find such calls suspicious. This is where auto repair social media marketing comes in. However, if you are struggling with using social media for your automotive business or want to create a new digital marketing strategy, this blog has got you covered! Read on as we walk you through the social media marketing strategies geared to bring success to your automotive business.
1. Remember, Engagement Is Key!
Did you know that 97% of potential automotive buyers start their journey online? One of the most important ways to utilize social media marketing for your automotive business is to get more and more people to interact with your digital content. You can do this by posting pop-culture-related quotes, tips, and tricks, did you know facts, quotes, polls, and even questions.
For example, to grab the attention of potential buyers, you can post a picture of a vintage car with the caption, “What was your first car? Comment below!” Your followers are most likely to comment on such posts and even re-post them, resulting in getting you more social media followers.
Moreover, if your automotive business specializes in custom car paint or tire repair, make sure to post high-quality images with short text sharing advice on how to take care of your car after personalized or how to keep the tires in tip-top shape during winters. Your social media followers are most likely to save, share, like and comment on such posts. Let your followers enjoy their experience as they scroll down your automotive business’s social media profile!
2. Make Your Posts Easy to Understand
There are many technical jargons that come with the automotive business, and so most of your followers aren’t accustomed to those terms. Hence, when writing a post for your social media profile, make sure to keep it as simple as possible. An easy way to do this is by letting go of the advanced terminology and using simple, layman language instead.
Keep this in mind when writing service-related and informative posts. This way, your social media followers will better understand how your automotive business can need their needs.
3. Post Videos and Photos
Did you know that visual content is 40% more like to get shared on social media compared to any other type of digital marketing content? Posting videos and photos is one of the most personal ways to reach out to your automotive business followers. But this doesn’t mean simple stock photos. Instead, share pictures of your automotive business in action! Whether it is an employee working or a before and after repair photos, post videos and pictures that advertise your services.
According to research, visual content on Facebook increases engagement by 68%. However, this doesn’t mean that you need to hire a professional photographer, capture playful and creative pictures by using your phone as they are most liked on Facebook!
4. Stay Informed on Hashtags
Wondering what good would hashtags do for your automotive business? The simple answer is a lot of good!
Using hashtags on social media allows your automotive business to be found by potential clients that are looking for specific services. Some examples are as follows: #carrepair #automechanic #carpaint #wheelalignment
5. Reviews and Promotions
When it comes to promoting an automotive business, social media cannot be all about fun and games. You have to work towards getting leads. Therefore, when sharing a promotional social media marketing post, make sure that it should be fun and light-hearted. You can do so by smartly incorporating jokes and puns. Moreover, share promotional posts like positive reviews and your automotive business’s participation in community events. Also, regardless of how busy you are, respond to the feedback and queries.
Wrapping It Up!
Your automotive business can be difficult to tap into in the context of social media. However, if done right, it can result in driving more traffic to your website and getting more customers. To help you build an interactive and engaging social media marketing strategy, implement the tips and tricks mentioned in this blog. This will help boost your automotive business, reach out to FS Local if you are interested in social media marketing!
