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4 Ways to Improve Your Nursing Home’s Online Presence

Improve Your Nursing Homes Marketing Presence:

Did you know that approximately 12 million Americans use long-term care facilities such as nursing homes?  In today’s digital world, it is more than important than ever to have proper nursing home marketing process in place. How can your nursing home look more appealing to potential customers? This blog has provides expert-advised tips and tricks that will improve the way people see your business online. Read on to learn more!

1.   Paid Advertising

Nursing homes should deploy a structured paid advertising strategy specific to their local market. Paid advertising can be done through many sources, but Google Adwords stands out amongst the competition. We highly recommend nursing homes to run paid advertisements in their local market. Paid advertising allows your business to target potential clients where you need them most.

If you wish to stand out of the crowd, make sure your paid advertising campaign is consistent and flexible. Provide relevant information in your advertising copy, and also make sure you are sending users to a high converting landing page.

2.   Social Media

Does your nursing home really need a social media presence?

Social platforms such as Facebook, help your local business develop a brand and reach new prospective clients. There are multiple methods of providing nursing home content on social platforms.

  • Post Fun Events
  • Highlight An Employee
  • Showcase your amenities

However, the most important thing to keep in mind when using social media is that the type of content you post. You will be responsible for creating an online image for your nursing home. Other factors that determine your online presence include how often you post, what you post, and how your target audience will react to your posts.

Looking for some fun nursing home social media ideas? Ask your resident’s permission to post photos, share video recorded reviews, and pictures of fun events and family activities.

3.   Quality Website

Having a  high quality website for your nursing home is essential if you want to make an impact on your local market. Your website is the first experience many users will have with your brand. Start the off the conversion on the right foot, and display relevant and high quality information to your prospective clients.  If your website has a 90s inspired user interface, there’s a high possibility that your competition might get more business than you. Therefore,  we recommend your nursing home has an efficient and updated website at all times. Not only should your website position your nursing home as the leader in the industry, but it should also feature a 360-degree virtual tour so that your customers have an idea of what to expect and what you offer.

According to research, 57% of the digital traffic comes from mobile devices. You should make sure that your nursing home’s website design is mobile-friendly.

4.   Online Reviews

Online reviews directly impact the online presence of every business, including your nursing home. The easiest way to receive positive online reviews is to protect your clients and do everything in your power to provide them with the necessary care. However, we know that the digital marketing strategy for an assisted living facility or a nursing home differs from others. Therefore, make the extra effort to encourage your customers and their family members to share their experiences with the world, resulting in increased lead generation.

Wrapping It Up!

Don’t let your nursing home business suffer just because your digital marketing strategy isn’t up to par! Follow these proven techniques to create a robust online presence. An effective advertising strategy is crucial for promotion, especially if your nursing home is in the initial stages. To give your nursing home’s digital presence a much-needed push, customize the marketing techniques mentioned above according to your unique business needs.

 

 

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