Improve Your Restaurant Marketing
The competition among restaurants is fierce, and so you will need a comprehensive restaurant marketing strategy to ensure that your business stands out from the crowd. Therefore, the ones responsible for generating new business and promotions at restaurants face challenges that are both interesting and tough. As customers looking to fill their stomachs now have a full spectrum of options, restaurants must compete to get customer attention. Mobile-friendly websites and getting more positive reviews on Yelp, Bing, and Google are two easy ways to improve your restaurant’s marketing strategy.
Read on to learn three tips to create a competitive marketing strategy to help your restaurant find online and fill more seats.
1. Start Blogging To Increase Your Restaurant Marketing
Did you know that content marketing can bring three times as many leads as any other marketing form? Every restaurant should have a blog reviewing its menu and services. Although it is time-consuming, blogging is easy to bring fresh content to your customers and the search engine. It also keeps your new and old customers up-to-date by informing them what your restaurant has been up to. You can write about a promotion, share your restaurant’s success journey, hold a fun contest and announce any big change.
Moreover, if you want to optimize your restaurant’s SEO ranking, ensure to throw in some keywords in your blog. This will improve the ranking of your restaurant’s blog.
2. Design a Social Media Strategy
Every restaurant needs a social media marketing strategy catered to according to its needs, to hold its ground. In today’s world, before going to a restaurant, most customers either review your social media profile or ask for recommendations on Facebook. Therefore, what better way to grab their attention and entice them than posting drool-worthy pictures of your restaurant’s Instagram and Facebook profiles.
Ideally, there’s no perfect time to post a photo or video on your restaurant’s social media profile. Instead, assess your Facebook, Instagram, and Twitter marketing analytics, track the most reach time and post on that exact time slot.
3. Stop Using a PDF Menu
Using downloadable PDF menus for your restaurant can do more harm than good for its online presence than you might think. According to a study, 47% of users expect your website to load in less than two seconds. This means that customers need your restaurant’s website to be user-friendly, intuitive, and fast so that they can easily access it and download the PDF menu. Therefore, if they have to wait for more than ten seconds for the website to load and then another four to five seconds for the PDF menu to download, they will simply move to the next option.
Not only this, but PDF menus are also bad for your restaurant’s SEO ranking. In simpler words, search engines cannot read a PDF and so having a PDF menu won’t actually do any good to help with your ranking at all. This is why having an HTML menu is better than a PDF one, as an HTML menu is easier for Google’s algorithm to read, analyze, rank, and display to your potential customers.
Final Thoughts
Summing it all up, in order to maximize your restaurant’s growth and success, you need to take advantage of all possible avenues to reach and retain customers. The aforementioned marketing strategies will help you take your restaurant to the next level. However, you must keep in mind that just generating the right marketing strategy isn’t enough; you will also need to create the right buzz to keep your target audience hooked. Additionally, make sure that your in-restaurant activities are always shown off on your digital profiles. Last but not the least, work with a digital marketing professional to ensure that your restaurant’s advertising strategy is on point.
